World Health Organization's International Agency for Research on Cancer (IARC) cites breast cancer as one of the top cancers affecting Bangladeshi women and 3rd on the list of cancers for both men & women in Bangladesh
A rally took place in Bashundhara Residential Area for the breast cancer awareness program the Pinkathon, organized by Apollo Hospitals Dhaka on Saturday, October 27, 2018.

Even though breast cancer is a leading cause of death in Bangladesh, many women are completely unaware of their illness because of social organs.

World Health Organization's International Agency for Research on Cancer (IARC) cites breast cancer as one of the top cancers affecting Bangladeshi women and 3rd on the list of cancers for both men & women in Bangladesh.

About 12,764 new breast cancer patients are detected every year while the number of deaths from breast cancer is about 6,846, IARC said.

In an effort to build up the awareness on prevention, screening, & reduction of deaths from breast cancer, Apollo Hospitals Dhaka organized a week-long awareness program, the Pinkathon, on Saturday, 27th October 2018.

Since October is breast cancer awareness month, the Apollo program was arranged with the motto 'Let's Go Pink,' with the support of its social partners: Persona, Canvas, and Inner Wheel District 345.

Apollo Hospitals General Manager (Branding & Market Communications) Aftab Mahmud Khurshid said: "Apollo Hospital has a Cancer Care Center on international standards. The center has a Medical, Radiology, & a Surgery oncology department that is well regarded. "

A recent survey of 246 patients by the National Institute of Cancer Research and Hospital medical oncology department, social taboos & unawareness were the main reasons for unchecked breast cancer and delay in early detection.

The study found that 65.5% of breast cancer patients were delayed their diagnosis by more than six months, although 83% of them found lumps in their breast or had other symptoms of breast cancer

Mohsena Reza, Chairman of Inner Wheel District 345, said that during their awareness campaign they found two major factors affecting early detection of breast cancer.

"One of the things we found had to be attached to the sexual organs and reproductive health. This causes a lack of communication with friends & mothers about these subjects.

"The second thing we found an unwillingness to go to a doctor and to be examined if they found a lump or something," she said. "This taboo is the reason for many premature deaths from breast cancer."

Sheikh Saifur Rahman, a news editor of ATN News, said the mass media can play an important role.

Persona CEO & managing director, Kaniz Almas Khan, also attended the awareness program